Art Nouveau Capital - programseries in Budapest
"Art Nouveau reawakens in Budapest - join our guided walks and marvel at the wonders of Gellért Spa, learn about the history of the masterpieces of Art Nouveau architecture, take in the atmosphere of turn of the century coffee houses. We have baits to tempt urban treasure hunters, foodies, bike nerds as well."
PERIOD:
2011 June - October
LOCATION:
Various places in Budapest
CLIENT:
Hungarofest
SERVICES BY UNDERGUIDE:
Creative concept
Total project coordination and realization (print and online materials, microsite www.szecesszio.eu, PR, staff management, program coordination etc.)
PROGRAM:
Budapest - Art Nouveau Capital - a half year long program series
- 18 free guided walks (Classical Art Nouveau, Art Nouveau Lifestyle, Art Nouveau Splash in the Gellért Hotel) each time both in English and Hungarian language
- Urban Geocache - Art Nouveau Treasure Hunt - We have hidden 10 treasure chests, each inside an iconic Art Nouveau building and people could search them by downloading a map or the GPS coordinates
- Art Nouveau in my garden - downloadable garden installations
- Accompanying services:
- Rent a decorated bike with flowers!
- Order your Art Nouveau Picnic Basket
OUR VIEW:
Lovely program - but we faced a big challenge when the public interest rose high and 200 people wanted to take part on the guided walks designed for 30 participants.
We also recieved big media interest in our programs - we were represented in TV, newspapers, radios various times. See some our media appearances here:
http://underguide.com/about-us-video
http://underguide.com/about-us-print/en-art-nouveau-walks-visitbudapest
